Welcome to The Business of Storytelling 🧶

Your guide to crafting better stories to grow your business and connect with your community.

Hey 👋 I’m Marianne.

I’m the founder of JAIKU, a storytelling consultancy for brands with soul. We specialise in brand positioning, content strategy, copywriting, and workshops.

The Business of Storytelling is an *at least monthly* newsletter with insights and tips on the most important superpower of all — storytelling.

Drawing from my experience as a Brand and Content Strategist, award-winning photographer, and co-founder of Puff Puff Ministry, a West African doughnut brand, I write about:

• How to use storytelling in every part of your business

• Why storytelling is a skill that everyone can learn

• How to find a story in anything

• Good examples of storytelling

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